Talk to Norrlands Guld’s AI

A chat where you can talk to the AI from Norrlands Guld’s television campaign.

Norrlands Guld launched a television campaign featuring an AI with its own personality; a playful take on how conventional AI services work. The ads showed the AI answering questions in a podcast format.

To let people interact with the campaign themselves, Tula Studio built a web application where you can have a conversation with the AI. The interface, made with Bloomy Ideas on design and Redmind on the AI personality, brings the character from the ads to life.

The Tech Stuff

The chat interface is a React application. Responses stream in from the AI, with the data parsed in real time and the interface updating as tokens arrive. The responses are synced with audio playback, and a custom audio visualiser provides feedback during the conversation.

The Team