Talk to Norrlands Guld’s AI

A chat where you can talk to the AI from Norrlands Guld’s television campaign.

Norrlands Guld launched a television campaign featuring an AI with its own personality; a playful take on how conventional AI services work. The ads showed the AI answering questions in a podcast format.

To let people interact with the campaign themselves, we built a web application where you can have a conversation with the AI. Working with Bloomy Ideas on design and Redmind on the AI personality, we created an interface that brings the character from the ads to life.

The Tech Stuff

The chat interface is a React application. We implemented streaming responses from the AI, parsing the data stream in real-time and updating the interface as tokens arrive. The responses are synced with audio playback, and a custom audio visualiser provides feedback during the conversation.

The Team